Most people who are not in consulting and have few friends in the industry have neither idea of a consultant's job nor of the major firms that operate in this space.
Why is there a Boston Consulting Group (BCG) in New York City -- isn't it suppose to be in Boston? Same reason that HSBC, Deutsche Bank and UBS are in the US and that Bank of America is in Europe. Note to entrepreneurers, picking a suitable firm name is vital, and having a location in the company name will invite a lot of questions down the road.
One industry that I'm unfamiliar with is law. Most law firm names are long concatenated names of their founders. I'm slowly starting to recognize some of these names including Skadden, Wachtell, Cravath, Allen Overy, etc. It's still a process to figure out the differences among the firms. So thus far, I've gotten the large banks and the consulting firms straight. Now, I'm working on law firms and further down the road, hedge funds and PE shops.
2m walk
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